What is Reputation Marketing?

This is probably the first question you are asking yourself.

Here is how Wikipedia defines Reputation Marketing:

“The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand’s reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation, vetting has turned from word-of-mouth to the digital platform, forcing businesses to take active measures to stay competitive and profitable.” -Wikipedia

I like to simplify all that to say this –

“Reputation Marketing is the art of effectively using your online reputation to increase sales.”

This concept goes a bit further than just Reputation Management where the focus is on building and protecting your good online reputation.

Most businesses think building a great reputation is enough. But actually it is only the start of winning over new customers.

A bad reputation drives away customers faster than a skunk at a picnic!

However, a good reputation does not immediately lead to more sales. It just keeps your company in the running.

When consumers are building their list of companies to contact, they will discard companies with bad online reputations but continue researching their buying decision with the remaining companies on their list.

Reputation Marketing is all about winning the next step in the consumers buying decision.

It is about using strategies that elevate your market authority over the competitors so that your company is at the top of the list.

It encompasses things as simple as properly showcasing your great reviews on your website and marketing materials – all the way up to producing TV infomercials featuring happy customers praising your company on video.

In our agency, we work with business owners to build, maintain, and actually profit from their great online reputations.

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